The moped-riding, all-night-dancing instigators of what became, from its myriad sources, a Very British Culture. But Mod was so much more than this.
It wasn't just the suits. It wasn't just the consumerism or the hedonism. Mod was the DNA that formed the music, fashion, art and architecture of the latter half of the twentieth century.
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- Mod: From Bebop to Britpop, Britain's Biggest Youth Movement by Richard Weight (Paperback, 2015).
Mod became a symbol of post-imperial British culture. It began life as the quintessential working-class movement of affluent Britain -- the conspicuous consumption of clothes, records and drugs were an assertion of individuality and an expression of discontent with the snobbery and prudery of British life. It was a popular cult that transformed into a mainstream phenomenon; a style that became a revolution.
Richard Weight tells the story of Britain's biggest and most influential youth cult, from its origins in the Soho jazz scene of the s through to its explosion amid Beatlemania in the s. And finally, Weight examines Mod's relationship hippie escapism, punk iconoclasm and eventually the politics of the far-right, as the cultural nationalism that Mod had spawned took on a more sinister form.
As a result, Mods were condemned by moralists of the left and right alike.
MOD : From Bebop to Britpop, Britain's Biggest Youth Movement
Several decades on from the original Mod generation, today's fashion and music industries still pay tribute to those early days. Mod's journey from moral panic to commercial manipulation, from violent reaction to nostalgic remodeling, testifies to its enduring legacy. As an analysis of Britain's youth tribes of the past 50 years The writing is witty The research is formidable in its scope and detail" -- Alwyn W Turner New Statesman "MOD is an important book because it shows how a style so often dismissed as trivial is in fact an important determinant of Britishness Format: BOOK.
Missing Information?. See details. See all 6 brand new listings. Buy It Now. Add to cart. Be the first to write a review. About this product Description Description. Welcome to the world of the sharp-suited 'faces'. The Italianistas. The scooter-riding, all-night-dancing instigators of what became, from its myriad sources, a very British phemen.
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Mod began life as the quintessential working-class movement of a newly affluent nation - a uniquely British amalgam of American music and European fashions that mixed modern jazz with modernist design in an attempt to escape the drab conformity, sbbery and prudery of life in s Britain. But what started as a popular cult became a mainstream culture, and a style became a revolution.
In Mod, Richard Weight tells the story of Britain's biggest and most influential youth cult.
MOD by Richard Weight - Penguin Books New Zealand
He charts the origins of Mod in the Soho jazz scene of the s, set to the cool sounds of Charlie Parker and Miles Davis. But Mod did t end in the s. Richard Weight t only brings us up to the cult's revival in the late 70s - played out against its own soundtrack of Quadrophenia and the Jam - but reveals Mod to be the DNA of British youth culture, leaving its mark on glam and Northern Soul, punk and Two Tone, Britpop and rave.
This is the story of Britain's biggest and brassiest youth movement - and of its legacy. Music, film, fashion, art, architecture and design - thing was untouched by the eclectic, frenetic, irresistible energy of Mod. Richard also makes documentaries for radio and television on many aspects of British life.
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